Build Your Necklace

Choose your chain then add your charms

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About our custom charm necklaces

Design a charm necklace that tells your story.

Choose from waterproof gold stainless steel chains in 16", 18", and 20" lengths, priced $36–$40.

Then layer on charms from $5 each. Mix New York icons, letters and initials, zodiac signs, celestial, hearts, and dozens of other collections to make something one of a kind.

Every necklace is made to order. Build yours online and we'll ship it nationwide.

Or visit our charm bar at 29 W 47th Street in New York City — open daily 12pm to 5pm, no appointment needed — to make it in person. We also offer permanent (welded) jewelry in store.