THE FOUNDERS

 

Hi THERE! MY NAME IS VON AND I AM ONE OF THE FOUNDERS OF ENDEAREST.COM

 

ENDEAREST IS A BRAINCHILD OF ME AND MY PARTNER JOHN. JOHN HAS BEEN WORKING AS A PRIVATE JEWELER AND DESIGNER FOR THE PAST 15 YEARS AND I HAVE BEEN WORKING AS A FASHION DESIGNER AND PART-TIME PHOTOGRAPHER.

 

IN 2022, WE’VE ACQUIRED A BEADS/GEMSTONE STORE ALONG THE DIAMOND DISTRICT IN NEW YORK CITY. THE STORE RUNS ON A BUSINESS TO BUSINESS MODEL; SERVICING JEWELRY BUSINESSES AS WELL AS INDEPENDENT JEWELRY DESIGNERS AND MAKERS.

 

SINCE THEN, WE’VE WANTED TO START ANOTHER VENTURE TOGETHER THAT WOULD FOCUS MORE ON RETAIL; SPECIFICALLY E-COMMERCE. THUS THE CONCEPT OF ENDEAREST.COM WAS BORN.

 

THE PIECES IN THE SITE IS JOHN’S PERSONAL COLLECTION, THAT HE HAS CURATED/DESIGNED OVER THE PAST 10 YEARS. IT COMPRISES A MIXTURE OF VINTAGE, ESTATE AND HIS ORIGINAL PIECES.

 

I’VE MANAGED TO ORGANIZE AND PHOTOGRAPH THE INITIAL INVENTORY WHILE SIMULTANEOUSLY DESIGNING THE WEBSITE.

 

AND FINALLY AFTER MONTHS OF SLEEPLESS NIGHTS; THIS JUNE 2023 ENDEAREST.COM IS NOW OFFICIALLY LIVE.

 

 

THE BRAND

 

ENDEAREST - IS DEFINED “TO BECOME SOMEONE’S MOST BELOVED”

EVERY PIECE OF JEWELRY HOLDS A STORY, A MEMORY AND A SENTIMENT THAT TRANSCENDS TIME, ACROSS CULTURES AND THROUGHOUT GENERATIONS.

 

HERE AT ENDEAREST,  WE CURATED EVERY PIECE TO BE A WEARABLE REFLECTION OF ONE’S INNERMOST SELF. TO CELEBRATE EVERY WEARERS' STYLE, TASTE, VALUES AND SENSE OF IDENTITY.

 

MAY EACH SPECIAL PIECE BE REMINDERS OF PRECIOUS MOMENTS AND SIGNIFICANT MILESTONES. MAY THEY SERVE AS CHERISHED TOKENS OF LOVE, PRESERVED HEIRLOOMS AND POWERFUL SYMBOLS OF PERSONAL SIGNIFICANCE.